[0] Unique Pageviews/Screenview Why doesn't the number of goal completions always match the number of unique pageviews or screenviews? [Funnel Visualization] Goals are a count of how many sessions reached a certain page/screen or group of pages/screens. This may not exactly align with unique pageviews and unique screenviews. For example, your user went to /index > /step1 > /thankyou > /thankyou/confirmation, and you've defined your goal as /thankyou using head match or regular expression match. In this example, there are 2 unique pageviews for /thankyou and 1 goal completion. In web views, unique pageviews are determined by the URI and page name combinations. For example, if you had a URI /thankyouconfirmation with the names 'Thank You' and 'Confirmation', then there would be 2 unique pageviews but only 1 goal. [Goal Flow] 
(Same)