[Term in DART for Publishers] Sponsorship/exclusive ad An ad that is targeted exclusively to a keyword or zone, so that no other ad can be served in its place.
Sponsorship ad The delivery type for the highest-priority line items in DoubleClick for Publishers, most commonly used for time-based campaigns such as a sponsorship or fixed placement. To make a sponsorship exclusive, you must set the weight at 100%. (Learn more about sponsorship line items)