[Analytics usage] When used in paid search or AdWords reports, describes a paid keyword from a search engine results page. When used in the organic search reports, describes the actual query string entered by a user from a web search. [Search Console usage] Applies to the key terms used in the written content of the website pages. These terms are the most significant keywords and their variants Google found when crawling your site. When reviewed along with the Search queries report and your site's listing in actual search results for your targeted keywords, it provides insight into how Google is interpreting the content of your site. [Term] 
Keyword