[Term in DART for Publishers] Advertiser/agency An advertiser is the company or organization that buys ad space and supplies the creatives for ads in a website. An agency is a company that manages advertising for other companies. Agencies can represent one or more advertisers in DART for Publishers.
Company A company is an advertiser, agency, or organization that buys ad space and supplies the creatives for ads in a website. (Learn how to add a company to your network)