[Funnel Visualization] In the Funnel Visualization report, you may see a 100% exit rate from your first step or a 100% continuation rate if multiple steps contain the same pages or screens. Keep in mind that funnel steps accept regular expressions. For example, if your first step is your homepage—i.e., '/'—then it actually matches all pages that contain or begin with '/'. In this example, you'd see a 100% exit rate from that first step. To resolve this issue, adjust the regular expressions you use for your funnel steps. [Goal Flow] The Goal Flow report displays pageviews/screenviews to each step of the funnel, so you should rarely, if ever, see a 100% exit rate from a step or a 100% continuation rate. [0] 
100% Exit Rate or Continuation Rate Why do I sometimes see a 100% exit rate from a step or a 100% continuation rate?