- Dark patterns in e-commerce: a dataset and its baseline evaluations Dark patterns, which are user interface designs in online services, induce users to take unintended actions. Recently, dark patterns have been raised as an issue of privacy and fairness. Thus, a wide range of research on detecting dark patterns is eagerly awaited. In this work, we constructed a dataset for dark pattern detection and prepared its baseline detection performance with state-of-the-art machine learning methods. The original dataset was obtained from Mathur et al.'s study in 2019, which consists of 1,818 dark pattern texts from shopping sites. Then, we added negative samples, i.e., non-dark pattern texts, by retrieving texts from the same websites as Mathur et al.'s dataset. We also applied state-of-the-art machine learning methods to show the automatic detection accuracy as baselines, including BERT, RoBERTa, ALBERT, and XLNet. As a result of 5-fold cross-validation, we achieved the highest accuracy of 0.975 with RoBERTa. The dataset and baseline source codes are available at https://github.com/yamanalab/ec-darkpattern. 6 authors · Nov 11, 2022
- DarkBench: Benchmarking Dark Patterns in Large Language Models We introduce DarkBench, a comprehensive benchmark for detecting dark design patterns--manipulative techniques that influence user behavior--in interactions with large language models (LLMs). Our benchmark comprises 660 prompts across six categories: brand bias, user retention, sycophancy, anthropomorphism, harmful generation, and sneaking. We evaluate models from five leading companies (OpenAI, Anthropic, Meta, Mistral, Google) and find that some LLMs are explicitly designed to favor their developers' products and exhibit untruthful communication, among other manipulative behaviors. Companies developing LLMs should recognize and mitigate the impact of dark design patterns to promote more ethical AI. 6 authors · Mar 13, 2025
- Erasing Labor with Labor: Dark Patterns and Lockstep Behaviors on Google Play Google Play's policy forbids the use of incentivized installs, ratings, and reviews to manipulate the placement of apps. However, there still exist apps that incentivize installs for other apps on the platform. To understand how install-incentivizing apps affect users, we examine their ecosystem through a socio-technical lens and perform a mixed-methods analysis of their reviews and permissions. Our dataset contains 319K reviews collected daily over five months from 60 such apps that cumulatively account for over 160.5M installs. We perform qualitative analysis of reviews to reveal various types of dark patterns that developers incorporate in install-incentivizing apps, highlighting their normative concerns at both user and platform levels. Permissions requested by these apps validate our discovery of dark patterns, with over 92% apps accessing sensitive user information. We find evidence of fraudulent reviews on install-incentivizing apps, following which we model them as an edge stream in a dynamic bipartite graph of apps and reviewers. Our proposed reconfiguration of a state-of-the-art microcluster anomaly detection algorithm yields promising preliminary results in detecting this fraud. We discover highly significant lockstep behaviors exhibited by reviews that aim to boost the overall rating of an install-incentivizing app. Upon evaluating the 50 most suspicious clusters of boosting reviews detected by the algorithm, we find (i) near-identical pairs of reviews across 94% (47 clusters), and (ii) over 35% (1,687 of 4,717 reviews) present in the same form near-identical pairs within their cluster. Finally, we conclude with a discussion on how fraud is intertwined with labor and poses a threat to the trust and transparency of Google Play. 7 authors · Feb 9, 2022